21 / Case Study
Redesign · Beverages
Year · 2023
Essentia · Dorary
Water and juice, before & after.
01Brief
ClientEssentia · Dorary
Year2023
CategoryRedesign · Beverages
Services
- — Packaging Redesign
- — Range Architecture
A packaging redesign for Essentia water bottles and Dorary orange juice — a measurable lift in brand recognition and shelf impact.
Both brands came in with functional packs that were losing shelf against newer entrants.
We reset the visual language, kept enough equity to protect recognition, and rebuilt the benefit hierarchy for modern retail.
02Outcomes
+78%
Purchase intent (QC)
+400%
Purchase intent (retail)
+100%
Purchase confidence
03Image set
04Motion
Shelf Story · Reel 03
Social Content
Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.
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