A trend-driven cosmetic redesign.

01Brief

ClientHair Proud

Year2024

CategoryRedesign · Cosmetics

Services

— Packaging Redesign
— Brand Identity

A modern, trend-driven redesign of Hair Proud's Smooth & Shine Glass-Hair Spray — a premium, cohesive range that appeals to today's consumer with clear differentiation across all SKUs.

The existing pack read as generic and dated in a category defined by TikTok-forward design.

We rebuilt the identity around a glossy typographic system and a single benefit hero, holding regulatory information at a hairline scale.

02Outcomes

Elevated

Perceived value

Contemporary

Audience

Stronger

Shelf presence

03Image set

04Motion

Pack Reveal · Reel 01

Packaging Motion

Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.

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