11 / Case Study
Personal Care
Year · 2024
Onion Shampoo
Hair-care benefit, front and centre.
01Brief
ClientOnion Shampoo
Year2024
CategoryPersonal Care
Services
- — Packaging
- — Variant System
Impactful packaging for onion shampoo products reflecting hair-care expertise and nourishment across all variants.
The category is crowded and every player claims the same benefit. We designed for benefit clarity, not category noise.
The pack leads with the active ingredient, the benefit line and a single hero photograph.
02Outcomes
Front-of-pack
Benefit clarity
Clear
Shelf differentiation
Scalable
Variant system
03Image set
04Motion
Range Walkthrough · Reel 02
Brand Film
Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.
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