02 / Case Study
FMCG · Snacks
Year · 2024
Healthygrams
Multigrain chips, honestly loud.
01Brief
ClientHealthygrams
Year2024
CategoryFMCG · Snacks
Services
- — Packaging
- — Flavour System
- — Brand Identity
A vibrant, distinctive packaging range for multigrain protein nacho chips with clear flavour differentiation and a consistent identity across every variant.
Healthygrams sits between the health aisle and the snack aisle. The pack had to communicate protein and multigrain without looking clinical.
We used bold flavour colours anchored by a common typographic system so the range reads as one brand at ten paces and as a flavour library at one.
The line now supports flavour expansion without further design work.
02Outcomes
High
Shelf impact
Scalable
Flavour variants
Improved
Brand recall
03Image set
04Motion
Range Walkthrough · Reel 02
Brand Film
Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.
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