03 / Case Study
FMCG · Food
Year · 2024
Working Couple
Mustard, coconut, honey — one honest range.

01Brief
ClientWorking Couple
Year2024
CategoryFMCG · Food
Services
- — Packaging
- — Range Architecture
A unified packaging range for edible oils, sugarcane powder, coconut products and honey, communicating quality and authenticity in one voice.
Working Couple's line spans several categories that a small brand rarely holds together well. The pack had to feel handmade without looking amateur.
We wrote a single typographic system and let ingredient photography do the differentiating.
02Outcomes
One voice
Category cohesion
Stronger
Retail impact
Yes
Line-extendable
03Image set
04Motion
Range Walkthrough · Reel 02
Brand Film
Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.
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