04 / Case Study
FMCG · Food
Year · 2024
9am
Breakfast pantry, in one voice.
01Brief
Client9am
Year2024
CategoryFMCG · Food
Services
- — Packaging
- — Range Architecture
- — Brand Identity
A cohesive FMCG range across custard, ketchup, cocoa, sauce, jam, mojito and pickle — one brand, seven categories.
9am's ambition is a full pantry range under one recognisable mark. That requires strict architecture.
We built a colour-coded category system anchored by a single typographic voice, so every new SKU inherits the identity instead of reinventing it.
02Outcomes
7
Categories
High
System scalability
Clear
Shelf differentiation
03Image set
04Motion
Shelf Story · Reel 03
Social Content
Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.
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