05 / Case Study
FMCG · Food
Year · 2024
Al Barr
Pantry staples, disciplined.
01Brief
ClientAl Barr
Year2024
CategoryFMCG · Food
Services
- — Packaging
- — SKU System
A consistent packaging system spanning dry fruits, pulses and spices — pink salt, apricot, toor daal, rajma — with clear differentiation and shelf impact.
Al Barr's ambition was a shelf that read as one supplier, not four category launches.
We fixed a masthead, an ingredient window and a category ribbon, then let the product photography do the work.
02Outcomes
3
Categories unified
Elevated
Perceived value
Yes
Line extendable
03Image set
04Motion
Range Walkthrough · Reel 02
Brand Film
Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.
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