06 / Case Study
FMCG · Confectionery
Year · 2024
Crialla
Chocolate bars with something to say.
01Brief
ClientCrialla
Year2024
CategoryFMCG · Confectionery
Services
- — Packaging
- — Illustration
- — Variant System
Distinctive packaging for a chocolate range with clear variant differentiation and consistent shelf appeal across all SKUs.
Crialla wanted a chocolate bar that felt made, not manufactured. We used hand-drawn illustration on a strong brand block.
Each flavour keeps the same drawing style but swaps the ingredient hero, so the range reads as a series.
02Outcomes
5
Flavour variants
Elevated
Perceived value
Strong
Retail presence
03Image set
04Motion
Pack Reveal · Reel 01
Packaging Motion
Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.
← Back to galleryNext — Mr. BrownNext — Mr. BrownNext — Mr. BrownNext — Mr. BrownNext — Mr. BrownNext — Mr. Brown