07 / Case Study
FMCG · Bakery
Year · 2024
Mr. Brown
Baked with love, packed with rhythm.

01Brief
ClientMr. Brown
Year2024
CategoryFMCG · Bakery
Services
- — Packaging
- — Flavour System
- — Brand Identity
A premium and cohesive packaging range for Mr. Brown Bakery cookies — butter badam, cashew, almond flakes, multi-seed & oats — with clear flavour differentiation.
Mr. Brown's line has been growing quickly. The old packs were being redesigned per flavour and drifting apart.
We wrote a single system: fixed brand block, ingredient window in the same shape, flavour colour as the only variable.
02Outcomes
4+
Flavour variants
High
System scalability
Stronger
Retail presence
03Image set
04Motion
Pack Reveal · Reel 01
Packaging Motion
Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.
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