Art Express monogram
Artexpress Design Consultants
← Back to gallery
07 / Case Study
FMCG · Bakery
Year · 2024
Mr. Brown

Baked with love, packed with rhythm.

Mr. Brown — hero
01Brief
ClientMr. Brown
Year2024
CategoryFMCG · Bakery
Services
  • Packaging
  • Flavour System
  • Brand Identity

A premium and cohesive packaging range for Mr. Brown Bakery cookies — butter badam, cashew, almond flakes, multi-seed & oats — with clear flavour differentiation.

Mr. Brown's line has been growing quickly. The old packs were being redesigned per flavour and drifting apart.

We wrote a single system: fixed brand block, ingredient window in the same shape, flavour colour as the only variable.

02Outcomes
4+
Flavour variants
High
System scalability
Stronger
Retail presence
03Image set
04Motion

Pack Reveal · Reel 01

Packaging Motion

Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.

← Back to gallery
Next — Open SecretNext — Open SecretNext — Open SecretNext — Open SecretNext — Open SecretNext — Open Secret