08 / Case Study
Redesign · Snacks
Year · 2024
Open Secret
A Gen Z redesign for a healthy snack.
01Brief
ClientOpen Secret
Year2024
CategoryRedesign · Snacks
Services
- — Packaging Redesign
- — Visual Identity
A redesign of Open Secret's dry-fruits packaging — nutty almonds, cashews and nut mix — into a vibrant, Gen-Z-focused identity with clear SKU differentiation.
The existing pack read as generic and functional. The new pack had to speak to a younger, more visually literate shopper.
We reset the palette, brought the ingredient photography forward, and modernised the wordmark without breaking recognition equity.
02Outcomes
Gen Z
Audience
Uplifted
Shelf appeal
Elevated
Perceived value
03Image set
04Motion
Pack Reveal · Reel 01
Packaging Motion
Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.
← Back to galleryNext — LA PinkNext — LA PinkNext — LA PinkNext — LA PinkNext — LA PinkNext — LA Pink