17 / Case Study
Beverages · Alcohol
Year · 2023
Ice KA · Tsingtao
Beer, cold-shelf ready.
01Brief
ClientIce KA · Tsingtao
Year2023
CategoryBeverages · Alcohol
Services
- — Packaging
- — Product Photography
Bottle and can packaging for Ice KA and Tsingtao beer, designed for cold-shelf impact and refreshment cues.
Beer shoppers scan the cold-cabinet fast. The pack had to signal cold, refreshment and brand within a metre.
We built the identity around ice, splash and label contrast, holding brand recognition across bottle and can formats.
02Outcomes
Bottle & can
Formats supported
Strong
Cold-shelf impact
Improved
Brand recall
03Image set
04Motion
Shelf Story · Reel 03
Social Content
Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.
← Back to galleryNext — SMOOTH! BarNext — SMOOTH! BarNext — SMOOTH! BarNext — SMOOTH! BarNext — SMOOTH! BarNext — SMOOTH! Bar