18 / Case Study
Beverages
Year · 2023
SMOOTH! Bar
Naturally smooth, seriously good.
01Brief
ClientSMOOTH! Bar
Year2023
CategoryBeverages
Services
- — Packaging
- — Brand Identity
A confident packaging system for SMOOTH! Bar built around one line — Naturally Smooth, Seriously Good.
SMOOTH! Bar sits in a category where the pack has ten seconds to argue for itself.
We built the identity around a strong wordmark, a fixed benefit line and a single hero ingredient.
02Outcomes
Strong
Shelf presence
Improved
Brand recall
Yes
Line extendable
03Image set
04Motion
Pack Reveal · Reel 01
Packaging Motion
Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.
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