23 / Case Study
FMCG · Snacks
Year · 2026
Ojiva
Premium makhana, tradition meets nutrition.
01Brief
ClientOjiva
Year2026
CategoryFMCG · Snacks
Services
- — Packaging
- — Brand Identity
- — Pouch System
A stand-up pouch system for Ojiva premium makhana — warm neutrals, lotus line art and a clean nutrition hierarchy for the healthy snacking aisle.
Makhana is a crowded category where most packs shout. Ojiva needed calm to signal premium.
We designed an ivory pouch with gold lotus line work, a clear product window and a benefit icon strip so the shopper reads quality first and claims second.
02Outcomes
Zip-top pouch
Format
Premium
Positioning
4 icons
Claim clarity
03Image set
04Motion
Range Walkthrough · Reel 02
Brand Film
Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.
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