24 / Case Study
FMCG · Beverages
Year · 2026
FOXX
Energy in a can, built for speed.
01Brief
ClientFOXX
Year2026
CategoryFMCG · Beverages
Services
- — Packaging
- — Can Design
- — Brand Identity
A high-contrast can design for FOXX energy drink — silver, red and black with a motion-led swoosh built to read at arm's length in a chiller.
Energy is bought in seconds at a chiller door. The design had to hold at distance and in cold light.
We used a metallic base, a heavy condensed wordmark and a single diagonal swoosh to imply speed without clutter.
02Outcomes
High
Chiller legibility
Silver + red
Brand block
330ml can
Format
03Image set
04Motion
Range Walkthrough · Reel 02
Brand Film
Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.
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