25 / Case Study
FMCG · Spices
Year · 2026
ATS Masale
Red chilli powder, premium and precise.
01Brief
ClientATS Masale
Year2026
CategoryFMCG · Spices
Services
- — Packaging
- — Carton Design
- — Range Architecture
A premium spice carton for ATS Masale — gold floral detailing, an ingredient-led hero image and a compliance layout that scales across the masala range.
Spice cartons live or die on appetite appeal and trust. We split the pack into a white information field and a red brand field.
Gold floral line work adds perceived value, while a fixed panel structure lets every new masala inherit the layout.
02Outcomes
100 gm
Pack size
Yes
Range-ready
Premium
Shelf appeal
03Image set
04Motion
Range Walkthrough · Reel 02
Brand Film
Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.
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