27 / Case Study
FMCG · Snacks
Year · 2026
Simi Enterprise · Mithila
Makhana House, campaign-ready.
01Brief
ClientSimi Enterprise · Mithila
Year2026
CategoryFMCG · Snacks
Services
- — Packaging
- — Campaign Key Visual
- — Brand Identity
A premium purple-and-gold makhana pack for Mithila Makhana House, extended into a bold social campaign key visual.
Makhana is sold in bulk formats where most packs look generic. Purple and gold gave Mithila immediate distinction.
The pack carries four benefit callouts and an appetite-led product bowl, and we extended the same art direction into a campaign visual for retail and social.
02Outcomes
250g
Pack size
Handle + stand-up
Formats
One system
Pack to campaign
03Image set
04Motion
Pack Reveal · Reel 01
Packaging Motion
Every pack we build ships with motion assets for launch — reels, unboxings and shelf stories cut for social, marketplace listings and trade presentations.
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